Larry Page takes a swipe at Facebook and Apple

GOOGLE - Google CEO Larry Page has taken a swipe at Facebook and Apple, claiming the social networking giant "do the job really bad on their products" and that the limited range of products the iPhone maker is "unsatisfactory".

In an interview with Wired magazine, done years ago before Facebook has launched a new Graph Search tool, Page, 39, said Steven Levy that he wants the company he founded to come up with ideas that "shot the moon" - such as a car that can Self drive is now being introduced in some U.S. states - and that he is not worried about breaking the law in some cases if the result is a better product.

He was also critical of the tech press, saying that "the story is written as if they [reporters] that includes sporting events but it is difficult to find actual examples of the things that is really amazing is happening simply because the competition .."

In a swipe at Facebook, he said that although the company is strong in the social space, "they also do the job really bad on their products ... we are actually doing something different [from Facebook] I think. Was outrageous to said that there was room for only one firm in the regions. "He compares the point where Google started as a search company in 1997 and told the crowded market for other businesses have offered. "We said, 'We are a search company, but we're doing something different.'"

Although he did not specify what aspects of the product Facebook is "really bad", the page may signal problems of social networks has over privacy settings - Google's familiar with the area, which has been tied up for the past 20 years by the Federal Trade Commission for failing to respect privacy user when setting up the company Google Buzz network in 2010.

Many people see Google+ as Google's attempt to build a social network rival Facebook, though it works better as a "glue" that binds together the search for users and activity on the site Google some - though it also offers Facebook friend-like "Circles" to connect to your friends and others.

Although Vic Gundotra of Google already claims to have 500m registered users - compared to more than a billion for Facebook - a lot of them seem to have come up with the default settings rather than active creation account, as was the case on Facebook. Even Google's own Data indicate a relatively low involvement, with about 125 million use it regularly. Google has not broken out specific data on how many people use social elements Google+ to share information every day or month - which means there is a simple comparison can be made with Facebook.

But Page said of Google: "I am very pleased with how it has gone ... a lot has been copied by our competitors, so I think we did a good job." He did not specify what part has been copied.

Apple, Page indicated that he has no ambition to change the world. "You know, we always have the debate: we have all this money, we have all these people, why are not we doing more things that you might say that Apple just did a number of very, very small things, and it worked? pretty well for them. But I found that was not satisfactory. "

Instead he wants to work for Google "images months" that will change the world. He pointed to the introduction of Google's Gmail product in 2003, which offers 1GB of free storage - a staggering amount and price of the market, where the web provider like Hotmail Microsoft has offered a small amount of storage and a paid upgrade.

"I was worried that something was wrong with the way we run the company ... it's always about competition."

He said that most companies rotten from time to time because they "do what they are about to do before, with a few changes." Additional changes such as, he says, "is guaranteed to be obsolete from time to time."

The key message is that "there is every chance in the world that uses technology to make people's lives better".

He revealed that when he was a kid he wanted to be an inventor, but then realized that a lot had a happy life, quoting Nikola Tesla, who first worked with and then broke away from Thomas Edison, two years later they spent fighting the best method for distributing power electricity.

He thinks that there is a gap in the business today: "We do not teach people how to identify projects that are difficult" that will have the most impact.

He said he wanted to build a self-driving car when he was at Stanford University in 1996-7. "The only thing that changed [to make them real] is that we have the guts to actually do it."

But he also showed that he was not afraid to stomp what existing law may say its purpose. Levy points to the example of Google Book Search, which scanned and stored the contents of the book - which is still under copyright, without the necessary permission of the author. Page said: "Show me a company that failed due to litigation ... Companies fail because they do things that are wrong or they are not ambitious, not because of litigation or competition."

He suggests that Google is, in effect, illegal when it starts:. "When we started Google, it's not really clear that what we do will not get set go Remember, at that time, people argue that making a copy of a file in the computer's memory is a violation of copyright We put the web on our server , so if that's true, bye-bye a search engine .. "

Also do not worry about the page the ongoing litigation in the smartphone market, where Apple and Microsoft has sued a number of handset makers using Google's Android mobile software, and Page himself had to testify in a court case last year brought by Oracle over alleged patent and copyright violations in Android. Oracle claims rejected by the jury.

Steve Jobs Asked about the threat to go to "thermonuclear war" on what he saw as a copy in Android, Page replied: "How well is that working?" In determining whether the share of Android is to Apple, he sidesteps the question, responding that "Android has been very successful, and we are very excited about it".

According to analysts, Android power about 70% of all smartphones sold in the world, although there are wide regional variations: Android dominates in China, with two variants of Google and non-Google approved taking about 90%, whereas in the U.S. smartphone running android now sell about the same as Apple's iPhone.

Page explained that in buying Android, a mobile software company run by Andy Rubin, in 2005, "it was pretty clear [then] that the existing operating systems that horrible phone you can not write software for them .. So I do not think that bet on Android is that big a stretch. "

Apple's decision to remove the default Google Maps for iPhone, Page declined to comment directly on the action Apple - may indicate the value of having a Google search as the default on this platform - but added: "You may have the greatest maps in the world, but if no one uses them, do not care. "He suggested that the way the mobile platform, especially the means of a more closed that" the company is trying to wall off everything, and that hinder the pace of innovation. "

Looking ahead, he pointed out that in the next five to ten years of real broken glass now covers our smartphones will have been replaced with something less fragile. "There will be many changes." Samsung has shown flexible cell phone screens that can be bent at a right angle.

Page warned that some of the proposed legislation and regulations, such as the controversial SOPA Act, means "we millimeters away from the set [Internet] out of existence". The principle of the Internet, he suggests, is "attacked much larger than in the past the Government is now more afraid internet as the Middle East [Arab Spring]., And so they're a little more willing to listen to what I see as many commercial interests who just want to make money by limiting the freedom of the people. "

But he added that the response to SOPA, which saw protests online and physically, suggesting that "the government against freedom of users' harm themselves."

He even watched as Google - which in September 2012 had 53 000 employees - can grow with the staff million. "Whatever measurable," Page said - although he admitted that his company is now moving TGIF (Thank God It's Friday) meeting, where senior executives made themselves available to talk to staff about any topic, from Friday to Thursday so staff Asia office can take part.