Introduced what he called the "third pillar" of the current ecosystem of Facebook, Mark Zuckerberg insisted: "Search Graph not to search the web," said the CEO of Facebook. The implication is that it offers something that will be different from the users of the products and other search features current Facebook, and technically it may be much more difficult.
That means that Zuckerberg had trouble managing expectations, qualifying Search Charts as "early," as "challenging," as "beta." Without hedging, if the search does not work, Wall Street will punish him. But do not be fooled. With the social graph, Facebook is entering a big hole in the features themselves, targeting vulnerable competitors, and took a shot measured at the title company Google as the dominant online. Facebook wants to be where we find the friends, the food, the boss, love, news, and multimedia lives.
Facebook index database itself is not as big as Google's crawl of the Web open and the service itself, but still very large: one billion people, share images and 240 billion to 1 trillion connections between them, status updates, shares, likes, tags, comments, and other metadata . A single user looking for a small slice of its social graph does not lessen the burden, but enhance it. Zuckerberg said that 10% of the full capacity of the total CPU Facebook spent computing privacy checks. (It is not clear whether the computational load, or Graph "Beta" Find this tag, he should persuade or scare-user privacy.)
Facebook also has devoted substantial effort to make searching as natural and comfortable as possible. After all, Facebook is not interested in pro-level tools, but something as interesting and easy as tagging photos. Search Chart features a natural language parser - not unlike Siri, but based on the text, not voice - which maps plain-language phrases into meaningful results within Facebook. So "the photos of my friends on vacation" or "TV shows favored by software engineers" will automatically define both the range and keyword. All that takes a lot of smart code and computing power. Also, like Siri, it has the potential to be a source of frustration or laziness if you can not get the genie to do what you want it.
But most of this is basic functionality, not much different from desktop search by keyword or file type, to help users find the text or images they have uploaded or visible in the cloud. Graph Search more result-oriented use cases designed to addresse the same space as other popular sites and services. "Friends of current employees is a good place to start to recruit," said Tom Stocky Facebook - potentially supporting Graph Search to LinkedIn. "Single friend of a friend" turns Facebook into a light dating and matchmaking sites. "Find a Place" gives Facebook a foothold in the local area on Yelp. On the Facebook blog, Vadim Lavrusik touts Search Charts as a tool for news, offers location-specific reporters, topic-tagged photos and "Rolodex of 1 billion potential sources," making it a rival to Flickr and Twitter real-time search. And by integrating Bing, Facebook allows social search fails gracefully back to the open web.
But the graph Facebook is larger than one particular website or players smaller search social street. Also, most importantly, the graph Facebook offer the kind of personal data that Google has tried, with mixed success of the best, to put into the search. Facebook has a monopoly on these data, both in the sense that only a limited partner and have access to, and in the sense that no one else has access to something like that.
Hope Facebook, and Google worry, should the Search Charts will be strong enough to compensate for the situation as a request from a web search first resort. If users start with search Facebook and switch to Google (or even worse, Bing) only when social search failed - as most users start with a vanilla Google search and then browse to the news or a book or a Picture today - the Facebook cement its place not as the top social network but as the main portal to the web. Likewise, when recruiters start with Facebook first and second LinkedIn, LinkedIn lose much luster. And advertisers, who now have a giant audience to supply the real intentions of the data rather than just hanging out with their friends, will flock to Facebook.
Facebook, effectively, a new Yahoo, but something closer to what Yahoo, AOL or before that, before the advent of Google. It is a social network, but also a news feed, a suite of communication and limited mixed-by-design search and media. Facebook has become a web service that tames and giving people the information and social connections they need at the moment.
That means that Zuckerberg had trouble managing expectations, qualifying Search Charts as "early," as "challenging," as "beta." Without hedging, if the search does not work, Wall Street will punish him. But do not be fooled. With the social graph, Facebook is entering a big hole in the features themselves, targeting vulnerable competitors, and took a shot measured at the title company Google as the dominant online. Facebook wants to be where we find the friends, the food, the boss, love, news, and multimedia lives.
Facebook index database itself is not as big as Google's crawl of the Web open and the service itself, but still very large: one billion people, share images and 240 billion to 1 trillion connections between them, status updates, shares, likes, tags, comments, and other metadata . A single user looking for a small slice of its social graph does not lessen the burden, but enhance it. Zuckerberg said that 10% of the full capacity of the total CPU Facebook spent computing privacy checks. (It is not clear whether the computational load, or Graph "Beta" Find this tag, he should persuade or scare-user privacy.)
Facebook also has devoted substantial effort to make searching as natural and comfortable as possible. After all, Facebook is not interested in pro-level tools, but something as interesting and easy as tagging photos. Search Chart features a natural language parser - not unlike Siri, but based on the text, not voice - which maps plain-language phrases into meaningful results within Facebook. So "the photos of my friends on vacation" or "TV shows favored by software engineers" will automatically define both the range and keyword. All that takes a lot of smart code and computing power. Also, like Siri, it has the potential to be a source of frustration or laziness if you can not get the genie to do what you want it.
But most of this is basic functionality, not much different from desktop search by keyword or file type, to help users find the text or images they have uploaded or visible in the cloud. Graph Search more result-oriented use cases designed to addresse the same space as other popular sites and services. "Friends of current employees is a good place to start to recruit," said Tom Stocky Facebook - potentially supporting Graph Search to LinkedIn. "Single friend of a friend" turns Facebook into a light dating and matchmaking sites. "Find a Place" gives Facebook a foothold in the local area on Yelp. On the Facebook blog, Vadim Lavrusik touts Search Charts as a tool for news, offers location-specific reporters, topic-tagged photos and "Rolodex of 1 billion potential sources," making it a rival to Flickr and Twitter real-time search. And by integrating Bing, Facebook allows social search fails gracefully back to the open web.
But the graph Facebook is larger than one particular website or players smaller search social street. Also, most importantly, the graph Facebook offer the kind of personal data that Google has tried, with mixed success of the best, to put into the search. Facebook has a monopoly on these data, both in the sense that only a limited partner and have access to, and in the sense that no one else has access to something like that.
Hope Facebook, and Google worry, should the Search Charts will be strong enough to compensate for the situation as a request from a web search first resort. If users start with search Facebook and switch to Google (or even worse, Bing) only when social search failed - as most users start with a vanilla Google search and then browse to the news or a book or a Picture today - the Facebook cement its place not as the top social network but as the main portal to the web. Likewise, when recruiters start with Facebook first and second LinkedIn, LinkedIn lose much luster. And advertisers, who now have a giant audience to supply the real intentions of the data rather than just hanging out with their friends, will flock to Facebook.
Facebook, effectively, a new Yahoo, but something closer to what Yahoo, AOL or before that, before the advent of Google. It is a social network, but also a news feed, a suite of communication and limited mixed-by-design search and media. Facebook has become a web service that tames and giving people the information and social connections they need at the moment.
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